Be Obsessed or Be Average – Grant Cardone’s 7 Principles for Success
Before Grant Cardone became one of the most successful people in the world, and wrote bestselling books… he was broke, jobless, and drug-addicted.
Grant Cardone is a property investor and serial entrepreneur. He has 5 privately held companies with an annual revenue of more than $100 million. Cardone holds a property portfolio of over 3,800 apartment units throughout the U.S. with transactions valued at over $500 million. He is also a New York Times bestseller.
Here are the 7 success principles from his best selling book, Be Obsessed or Be Average.
1. Be Obsessed with Everything
There is no one thing in life that you should be obsessed about. Be obsessed with everything. Be obsessed with being an incredible son/daughter/mother/father/brother/sister/friend/etc. Be obsessed with being an amazing entrepreneur, salesman, or whatever your career path might be. Be obsessed with achieving your fitness goals. Be obsessed with amassing great wealth for your family and to pursue opportunities to help others. Be obsessed with giving back to your family, your community, and the world as a whole. Be obsessed with learning to cook, play guitar, sing, dance, and improve yourself every day.
2. Be Grateful for the Opportunity
Don’t simply love yourself the way you are. Be grateful for life and the limitless opportunities that you have around you, but don’t settle. Be grateful, but don’t be content with remaining mediocre. Be proud but don’t get satisfied. As Steve Jobs says, stay hungry.
3. Keep it simple stupid
Grant says that he was at first sceptical about social media, but then learned a bit about it, realised its potential, and then dove in head first with massive action and became obsessed with creating a massive following. He kept it simple and focused on providing value.
4. Don’t Get Comfortable
Comfort is your biggest threat in today’s economy. Sometimes, being out at sea is safer than hiding in the harbour. Don’t get lazy. Put yourself out there and take risks.
You can re-create yourself anywhere you want. Moving to a new city or town is an opportunity for monster personal growth and an opening to new opportunities.
6. Over-promise and Over-deliver
Grant says this all the time and the phrase is a game changer. He proposes that you call all in all of the time. “Under-promise and over-deliver” is a phrase for under achievers. As Grant says in The 10X Rule, “Imagine that the products and services we’re so often temped to buy used ‘average’ in their advertising: ’This fairly average product can be found at an average price and delivers mediocre results.’ Who would buy such a product? People certainly don’t go out of their way to find and pay for run-of-the-mill merchandise.” Promise big results and deliver at an even higher level to take your success to a new level.
7. You Have Permission to be Obsessed
There is nothing wrong with being obsessed. Anyone who pushes beyond average will face ridicule from society. If you’ve got 10 haters, let’s make it 20 and keep on climbing without looking back.
Check out the book for yourself.